The source is the story.
Superfoods Partners is the umbrella for our group — one shared portfolio of traceable superfood powders, with local operating entities in Hong Kong, the Netherlands and the United States. We manage supply directly at the farms and move large, verified volumes to manufacturers, brands and private label. Your partner at every stage, from source to scale.
We don't aspire to be the largest supplier. We aspire to be the one you never have to worry about.
Specialist labels, one house
Superfoods Partners is the house — the company, the origins, the supplier relationships. Beneath it sit specialist labels, each one owning a category and proving what the material can do. A product reaches you under one of those labels, or under your own brand with our name behind it.
Superfoods Partners
The company and the chain — every origin, every lot, every location. All the ranges, bulk and private label.
Pure Matcha Partners
Our specialist matcha brand — matcha and hojicha, packed and branded, with its own identity.
Pure Matcha Partners — a Superfoods Partners brand
Pure Ube Partners
Our specialist ube brand — purple yam powder from the Philippines and China, plus taro and blends, under its own name.
Pure Ube Partners — a Superfoods Partners brand
More labels
The model scales by category. New specialist labels join the house as ranges mature.
Under our label
When we pack and brand it ourselves — as with Pure Matcha Partners — the label stands behind the material. Our own labels prove what it can do.
Under your brand
For private label, your brand goes on the pack and ours stands behind it as an endorsement — proof of where the material came from and how it was tested.
Blending & packaging →Faces you can call.
The people who source, test and move your volume — one partner across our locations, in your timezone, who actually picks up.
Wanjin
Supply chain & sourcing
Fannie
Sourcing
Candy
Partnerships
Lucinda
Quality control
Robbert-Jan
Sales, consulting & strategy
Leonard
Digital strategy & operations
Max
Sales & supply chain
Iris
Sales
Marieke
Sales
Bo Gyi
Sales
Nancy
Sales
Gino
Sales
Judith
Sales
Oisin
Sales
Infrastructure, not a middleman.
Ten commitments define how we operate — from the farm to your facility. This is the model behind the story: why buyers trust us with volume, not just with warmth.
Not a broker
An integrated sourcing and supply company — we build partnerships at origin, we don't simply trade ingredients.
Farm investment
We invest alongside producers in farms, facilities, quality and long-term capacity.
Operational support
Sourcing, compliance, quality control, logistics and project management across the chain.
Multi-origin sourcing
We transparently combine origins for consistent quality, security of supply and scale.
Five locations
Offices in Hong Kong, Amsterdam and Los Angeles, plus hubs in Barcelona and Tokyo — sourcing, QA, compliance and logistics close to origin and to you.
Independent verification
Every batch tested against the highest international quality and food-safety standards.
Compliance infrastructure
Documentation, traceability and compliance systems built for global manufacturers.
Enterprise-scale supply
Built for high volume — consistent quality, reliable logistics, scalable operations.
End-to-end supply chain
Farm to final delivery: sourcing, QA, documentation, logistics — managed by us.
Long-term partnerships
Lasting relationships with growers, processors and customers — not transactional trading.
How we operate
Hong Kong · Amsterdam · Los Angeles · Barcelona · Tokyo
Close to origin, close to you.
We run from five locations — offices in Hong Kong, Amsterdam and Los Angeles, plus hubs in Barcelona and Tokyo — so we sit close to the gardens we work with and close to the manufacturers we supply. Every lot is tested and documented before it ships, wherever it's headed.
And there are people behind it: a team you can reach in your own timezone, who actually pick up the phone.
One name, five locations.
Every company is Superfoods Partners — one umbrella with local operating entities in Hong Kong, the Netherlands and the United States. The commercial labels sit underneath and are shared across all of them; Pure Matcha Partners is our specialist matcha brand today.
Superfoods Partners HK
HKSuperfoods Partners NL
NLSuperfoods Partners US
USCertified & independently tested
Tested & verified by
